User Guide

In a new marketing campaign to explain why Apple in its website is still the best smartphone, Apple mention it is the only phone with the "retina" display. While the Apple iPhone has many virtuous, this is probably one that should have been left out. Apple originally defined retina as a pixel density of over 300 pixels per inch (ppi), but Apple now uses the term retina for high resolution displays, on its iPad and MacBooks, with a pixel density even below 300 ppi.

Comparing the Apple iPhone 5 to the different flagship phone shows that it actually does not do too well these days in the sharpness department.

Apple iPhone 5: 4-inch, 640 x 1136 pixels (326 ppi)

BlackBerry Z10:  4.2-inch HD, 768 x 1280 pixels (355 ppi)

HTC One: 4.7-inch Full HD, 1080 x 1920 pixels (469 ppi)

Basically, comparing the BlackBerry, Windows and Android flagship phones, with the Apple iPhone 5, the latter is the only sub-HD phone and has the lowest pixel density. This is the kind of marketing which has earned Apple the reputation of weaving "reality distortion fields." 

What will Apple say when is releases a phone with a higher pixel density?